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Statement is issued by Richard Goldman, VISIT FLORIDA Chairman of the Board.
NEWS RELEASE TOPIC: FOR IMMEDIATE RELEASE: February 12, 2009 
TALLAHASSEE, Fla. (February 12, 2009) – “In light of the current budget shortfall, all organizations and businesses must evaluate spending and preserve resources wherever possible. VISIT FLORIDA has always been a good steward of public funding—matching every $1 of state funding with $2 in private sector contributions. Two weeks ago today, we made definitive strides to improve efficiency and save money. By cutting costs, we were able to immediately redirect $1.2 million into the advertising budget. This includes more than $800,000 for and economic stimulus campaign that will have a positive impact on travel and revenue to the Sunshine State. Tourism is the driver of Florida’s economy, contributing more than $3.9 billion to our state in 2007. But visitors don’t just show up, it takes a lot of hard work to bring them here. The investment in VISIT FLORIDA and tourism marketing is worthwhile—for every $1 invested in tourism marketing, more than $3 comes back to Florida in tax revenue. I acknowledge the difficult decisions the Legislature must make to balance the budget this Session and a continued investment in tourism marketing will be an important part of the solution.”
VISIT FLORIDA is the official tourism marketing corporation for the state of Florida. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,400 tourism industry Partners and four major strategic alliances with American Express Travel Related services, AirTran Airways, Dollar Rent A Car and The Hertz Corporation. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
