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VISIT FLORIDA Demonstrates Corporate Social Responsibility
NEWS RELEASE TOPIC: FOR IMMEDIATE RELEASE: January 5, 2009 
TALLAHASSEE, Fla. (Dec. 19, 2009) – VISIT FLORIDA, the state’s official tourism marketing corporation, encouraged attendees of the Luxury Travel Expo in Las Vegas to take a few minutes from the hustle and bustle of the tradeshow floor to pick up a paint brush and help brighten the worlds of hospital patients. An estimated 50 travel agents painted tiles of a “Birds of Paradise” mural. The in-booth project benefits The Foundation for Hospital Art, an organization that provides colorful works of art to hospitals around the world, all of which are painted by volunteers. Once assembled, the mural from the Luxury Travel Expo will be donated to Lee’s Place, a grief and loss counseling center in Tallahassee, FL.“Opportunities to give back to the community are inherent in the framework of VISIT FLORIDA,” said Chris Thompson, Chief Operating Officer of VISIT FLORIDA. “As the leader in Florida tourism, it’s critical to impress upon the industry the importance of corporate social responsibility and the roll it plays in our business.” VISIT FLORIDA is committed to educating the travel industry of the importance of corporate social responsibility (CRS) projects. Meetings.VISITFLORIDA.com, VISIT FLORIDA’s Meeting Professional Program Web site, has a special section dedicated to social responsibility. Here, meeting and group travel planners can find information about non-profit organization across the state along with a dedicated CSR contact at each convention and visitors bureau to assist with setting up projects and to answer any questions.
VISIT FLORIDA is the official tourism marketing corporation for the state of Florida. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,400 tourism industry Partners and four major strategic alliances with American Express Travel Related services, AirTran Airways, Dollar Rent A Car and The Hertz Corporation. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
