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VISIT FLORIDA® Conducts First Trade Advisory Board Meeting
NEWS RELEASE TOPIC: FOR IMMEDIATE RELEASE: November 13, 2008 
TALLAHASSEE, Fla. (Nov. 13, 2008) – Breaking ground at the Ocean Reef Club in Key Largo, Florida, VISIT FLORIDA, the state’s official tourism marketing cooperation, held its first Trade Advisory Board Meeting. The Board is comprised of representatives primarily located in Florida from six trade organizations (AAA Auto Club South, ASTA, OSSN, The Travel Institute, Travel Leaders and Virtuoso, LTD) and representatives from four suppliers (Disney Destinations, LLC, Florida Keys & Key West, Tampa Bay & Company and Universal Orlando Resorts).The Board met on Oct. 16 for the purpose of generating ideas that will keep Florida positioned as a top travel destination. During this meeting the Board analyzed, critiqued and provided feedback regarding a wide range of operational sales and marketing issues impacting Florida, VISIT FLORIDA and the travel trade community. The event was moderated by respected professor Dr. Ady Milman of the Rosen College of Hospitality Management at the University of Central Florida. The Board’s next meeting, a webinar, is tentatively scheduled for May 2009.
VISIT FLORIDA is the official tourism marketing corporation for the state of Florida. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,400 tourism industry Partners and four major strategic alliances with American Express Travel Related services, AirTran Airways, Dollar Rent A Car and The Hertz Corporation. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.
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VISIT FLORIDA® is the official tourism marketing corporation for the state of Florida.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
All material © 2009 by VISIT FLORIDA®. All rights reserved. Reproduction in whole or in part is prohibited without the written permission of the publisher. Privacy Policy.
