VISIT FLORIDA Official Media Newsroom

VISIT FLORIDA® Takes Top Honors at the 2008 Adrian Awards

NEWS RELEASE TOPIC:
FOR IMMEDIATE RELEASE: March 9, 2009

TALLAHASSEE, Fla. (Jan. 30, 2009) – VISIT FLORIDA’s newly-launched interactive Web site, VISITFLORIDA.com, the integrated marketing “Sunshine” campaign and VISIT FLORIDA consumer experts campaign received gold, silver and bronze awards, respectively, at this year’s Adrian Awards.
VISITFLORIDA.com is a one-of-a-kind destination marketing Web site that features blogging, image and video sharing, consumer comments and collaborative vacation planning. The award-winning “Sunshine” campaign encompassed a multi-media approach that gained consumers’ attention through TV commercials and interactive placements on major Web sites. The VISIT FLORIDA consumer experts’ campaign enlisted the help of 10 Florida experts to share their perspective on a variety of Florida experiences. The experts, who live in Florida, host videos and write specialty blogs on VISITFLORIDA.com.
All entries were judged in the following categories: creativity, quality, content, marketing objectives and results. The top awards of gold, silver and bronze were given to organizations that not only scored high in each category, but successfully reached their own communication objectives.
The Adrian Awards, sponsored by the Hospitality Sales & Marketing Association International (HSMAI), honor creative brilliance and best practices in hospitality, travel and tourism related marketing. In its fifth decade, the HSMAI Adrian Awards have grown into the world’s most renowned and prestigious advertising, public relations and Web marketing competition, specifically tailored for the travel industry.
To view the multifaceted “Sunshine” campaign or to ask the experts and experience destination planning at its best, visit www.VISITFLORIDA.com.
VISIT FLORIDA is the official tourism marketing corporation for the state of Florida. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,500 tourism industry Partners and four major strategic alliances with American Express Travel Related services, AirTran Airways, Dollar Rent A Car and The Hertz Corporation. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org

VISIT FLORIDA is the official tourism marketing corporation for the state of Florida. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, new product development and visitor services programs. As a public/private partnership VISIT FLORIDA has more than 3,400 tourism industry Partners and four major strategic alliances with American Express Travel Related services, AirTran Airways, Dollar Rent A Car and The Hertz Corporation. To learn more about VISIT FLORIDA, visit www.VISITFLORIDA.org.