VISIT FLORIDA's MISSION
The mission of VISIT FLORIDA is to market travel and drive visitation to and within Florida.

VISIT FLORIDA's VISION
VISIT FLORIDA establishes Florida as the #1 travel destination in the world

VISIT FLORIDA's VALUES
Integrity
Excellence
Innovation
Inclusiveness
Welcoming
Fun

VISIT FLORIDA's HISTORY & FUNCTION
The state's official source for travel planning, VISIT FLORIDA was created by the Florida Legislature in 1996 as the operating company for the Florida Commission on Tourism, a private/public partnership. VISIT FLORIDA markets Florida tourism worldwide, directing advertising, sales, promotions, public relations and visitor services programs both domestically and internationally. It works with the worlds' major travel writers and broadcasters, and produces print and broadcast promotions to consumers and travel influencers. VISIT FLORIDA also works with global travel trade groups such as tour operators, meeting and event planners, travel agents and more. VISIT FLORIDA maintains domestic offices in Tallahassee, and has international offices in Germany, London, Paris, Montreal, Toronto and a Miami office dedicated to serving Latin America.

VISIT FLORIDA has more than 3,500 tourism industry Partners and five major strategic alliances with American Express Travel Related Services, AirTran Airways, Dollar Rent A Car, The Hertz Corporation and Florida Restaurant and Lodging Association. To learn more about VISIT FLORIDA, visit the media section at media.VISITFLORIDA.org or view the consumer web site at www.VISITFLORIDA.com.

To view VISIT FLORIDA's consumer web site, please click: www.VISITFLORIDA.com or to view VISIT FLORIDA's Corporate web site, visit: www.VISITFLORIDA.org.